Language

Women who feel supported by their employer through pregnancy loss return at nearly twice the productivity of those who don't. They stay longer, advocate louder, and become the allies who make sure the next woman doesn't face it alone.

A first-of-its-kind initiative for Indian workplaces

Break the Silence is a Quest Global × YourDOST campaign that asks companies to acknowledge pregnancy loss at work through policy, manager training, visible support, and compassionate storytelling.

Campaign timeline visual

Research

Research

YouGov / approved research proof.
Artwork

Artwork

Commissioned artist and community artwork.
Launch

Launch

June campaign moment and partner announcement.
Movement

Movement

Companies join, implement, and share progress.

The silence is not neutral

This section should explain the human and workplace cost before moving into data.

No shared language

Employees may not know how disclose loss, and managers may not know how to respond.
No shared language

No clear policy

HR teams need formal guidance for leave, return-to-work support, and emotional safety.
No clear policy

Hidden wellbeing impact

Silence can deepen grief, isolation, and workplace disengagement.
Hidden wellbeing impact

Systemic opportunity

Companies can shift culture through visible policy and compassionate leadership.
Systemic opportunity

The numbers behind the silence

Keep this section strictly research-backed. Do not add outside guidance unless approved.

1 in 4
Pregnancy loss is common, yet rarely named in workplace policy*.
72%
Women may return to work quickly without structured support*.
3×
Unsupported loss can affect engagement, productivity, and trust*.
89%
Clear policy signals that people do not have to grieve alone*.

What this campaign sets out to achieve

Break the Silence is structured as a public awareness, resource, and company-participation campaign. It is designed for women who have experienced loss, HR leaders, managers, CEOs, colleagues, and allies.

Raise awareness

Raise awareness

Make pregnancy loss a workplace conversation that can be acknowledged with care.
Drive policy adoption

Drive policy adoption

Invite companies to implement a formal pregnancy loss support policy.
Train HR and managers

Train HR and managers

Welcome CEOs and HR leaders into the campaign through a details-led participation section that captures organisation, location, and contact context.
Train HR and managers

Train HR and managers

Welcome CEOs and HR leaders into the campaign through a details-led participation section that captures organisation, location, and contact context.

Three ways to stand with the campaign

The campaign should feel welcoming and movement-led, not sales-led. Companies are invited into a shared commitment, not pushed through a transactional sign-up.

01

Research and evidence

Frame the issue with approved findings.
02

Art-led awareness

Use commissioned and submitted artworks to start visible conversations.
03

Company invitation

Welcome CEOs and HR leaders into the campaign through a details-led participation section that captures organisation, location, and contact context.
04

Resources and training

Equip teams with HR materials, helplines, and YourDOST pathways.
05

Community and stories

Keep the campaign active through moderated voices and updates.

Frequently asked questions

A campaign microsite for awareness, participation, resources, stories, and support access.